Niche Marketing – Part One:  This post is targeted at absolute beginners, so those of you with some experience, please bear with me.

First off, what is a niche?

In simple terms, if you can imagine that everything that could possibly be sold, anywhere on our planet, was written into a book, then a niche can be defined as anything from a chapter in that book, right down to a single word or letter even.

From this analogy you can see that the larger niches are nearly always made up of smaller niches (chapters, pages, paragraphs, sentences, words all made up from letters). In general, the larger the niche, the harder it is to target successfully because large niches are very difficult, and usually expensive, to get your website rated for as you will be competing with large national and international companies.

You really have two main options when choosing a niche: -

• knowledge based, or
• money based. Read the rest of this entry

Finding niche ideas can be quite a tough prospect when you are just starting out. The problem is that we humans are very set in our ways, and we tend to want to stay with “what we know”. This forces us into particular mindsets and we sometimes battle to think laterally. Often, all it  takes a little “prodding” to get the creativity going.

This post can be read in conjunction with the series that Kev is currently writing on niche marketing. Its purpose is to give you some good spots to look for profitable new niche ideas. My focus for this post is primarily on tangible products that you may want to build-out into an eBay store, or an Amazon store, for example.

Read the rest of this entry