The article marketing strategy (also recently become known as the “Bum Marketing Method”) is a powerful one, as it provides a “dual benefit”.

What do I mean by a “dual-benefit ?

There are 2 primary outcomes of any marketing effort that you make – traffic and back links. For example, using Google Adwords will get you traffic, but no backlinks … whereas, submitting your site to directories and portals will get you back links, but almost no traffic.

Article marketing however can get you both, because the search engines love some of the top article directories at the moment, and it is not too tough to rank an article high up in the SERP’s for a given keyword combo.

The result is often a nice, high value, back link from your article on the article directory, and also the traffic that results from your article being well ranked in the search engines. Read the rest of this entry

In a recent announcement to all Amazon Associates, it appears that Amazon have been extremely beneficial towards their affiliates – by adding the ability to send a shortened affiliate link to Twitter from any of their products that you care to promote.

If you are already logged into your Twitter account, this is a one click process and a fantastic way to promote Amazon products to your followers on Twitter. If you don’t have a Twitter account (or, if you do but don’t have many followers yet) then watch this space for my next post about Twitter. Read the rest of this entry