Contextual advertising with Google Adsense is an extremely simple way for you to monetize your site. There are a number of WordPress plugins that make it very easy to place Adsense ads on your WordPress site, which has probably made this the most commonly used method to make some money with your website.

How it works

1) Advertisers from all over the internet sign-up up with the Google Adwords system. They then design small contextual adverts (of 3 lines + 1 URL line), and make monetary bids on specific search terms.

2) Publishers (you) join up with the Google Adsense system, and specify certain places on your website where you wish to display the contextual adverts that the advertisers created.

3) Google spiders the content of your page/post and gets a very good idea of what your page/post is about. They then display RELEVANT contextual ads in the places that you have specified.

4) If a visitor to your site clicks on one (or more) of the adverts, then Google pays you a percentage of what the advertiser paid to them for that click.

That’s it in a nutshell. Read the rest of this entry

It has been mentioned, often, about Google placing less emphasis on the keyword meta tag in your web page headers well now it’s official, Matt Cutts has spoken. Long ago, in days of old, the keyword meta tag was where you placed the important keywords you wanted your web page to be ranked for.  It soon became the focus for keyword spammers to place irrelevant or unnecessary keywords into a web page’s header to increase it’s rankings in the organic search results.  Now Google has  finally announced  that the keyword meta tag is history.

Google uses over two hundred signals in our web search rankings, but the keywords meta tag is not currently one of them, and I don’t believe it will be.

But, just because Google says this is so, it doesn’t mean that you should stop adding your main keywords to the meta tag when performing seo on your sites. Both Bing and Yahoo still place considerable emphasis on meta tag keywords.

And, finally, the description meta tag is just as important as it always was for engaging visitors. This description, after your page title, is the first text a visitor will read about your site before they decide to visit or not.