Contextual Advertising – Google Adsense the Big Player
Contextual advertising with Google Adsense is an extremely simple way for you to monetize your site. There are a number of Wordpress plugins that make it very easy to place Adsense ads on your Wordpress site, which has probably made this the most commonly used method to make some money with your website.
How it works
1) Advertisers from all over the internet sign-up up with the Google Adwords system. They then design small contextual adverts (of 3 lines + 1 URL line), and make monetary bids on specific search terms.
2) Publishers (you) join up with the Google Adsense system, and specify certain places on your website where you wish to display the contextual adverts that the advertisers created.
3) Google spiders the content of your page/post and gets a very good idea of what your page/post is about. They then display RELEVANT contextual ads in the places that you have specified.
4) If a visitor to your site clicks on one (or more) of the adverts, then Google pays you a percentage of what the advertiser paid to them for that click.
That’s it in a nutshell. Read the rest of this entry


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